If you’ve never been to a trade show before, you may not be familiar with the jargon used for describing trade show materials. It’s important to make sure that you know the difference between a pop-up and banner before setting up for your trade show.
Banners are designed to display a graphic, usually a logo or slogan. Banners are portable, which means you can use them at all the trade shows you attend. In most cases, you can display the banner on a stand that will keep the banner intact and make the marketing message easy to read. Banner stands are usually lightweight and easy to carry, which means you can set up the banner next to or behind your trade show table in minutes. Banners are usually ideal if you have limited space at the trade show venue, since banners are often small and can easily fit into corners.
Pop-ups, on the other hand, are wider than banners, and the stands for pop-ups are wider as well. Pop-ups are portable as well, and can serve as a backdrop or decorative wall for the back of your trade show booth. These types of displays are best if you have lots of event space to work with.
Pop-up displays also provide you with a few options for graphics. You can select hook graphics that fit over the top of the pop-up stand, or magnetic graphics, which fit into place like a puzzle inside of coordinated magnetized slots. Display sizes also come in curved or straight-edged varieties.
Both banners and pop-up stands are pretty easy to set up once you have the right materials. If you’ve never set these up before, asking the manufacturer for a few setup tips could be helpful. If you’re trying to decide which display is right for you, take a look at some samples of pop-ups and banners to see which styles best fit your business décor. You can also choose smaller accessories that will go well with the banners and pop-ups you’ve chosen. For instance, a smaller podium that matches the banner color scheme can add more visual appeal to your trade show exhibit and showcase your company’s logo in a way that will boost brand recognition. You can also use small partitions for the trade show table in the same colors as your pop-up display to showcase your promo materials.
It is also a good idea to choose displays that will allow you to display all the important details about your company. Whether you choose a pop-up or a banner, your business name, logo, slogan, and contact information should be easy to read. Keep in mind that you can also use both display styles for your booth. For instance, your pop-up banner can serve as the backdrop for the booth and showcase your logo, and the banner on the side can feature all the ways that customers can get in touch with you via social media or online.