Your custom trade show display is the very first impression of your company that trade show attendees will come across, so you want it to be a good one. Initial impressions are huge, especially when you are interested in making these attendees become a part of your regular clientele. Although the competition will be stiff at any trade show exhibition you attend, you want to ensure your trade show display is attracting as many people as possible.
You want people to want to know more about your company after they have seen what your brand is all about. Here are some trade show display tips that can help you bring in more sales:
Go Big Or Go Home
When you are designing your logo on your trade show banner stands, think “go big or go home.” You want your logo to be at a 360-degree view from the moment people begin walking into the trade show exhibit. Doing this will make people want to find out what your business is all about.
Your company logo should represent your company’s motto. You want to be cohesive and have the same colors and textures throughout your booth as well. The idea is to ensure that people recognize your company, even from a distance.
Having a video display, or tablets around your trade show kiosks that showcase your brand’s positive reviews or website, will also help attract more attendees and make them interested in what you have to offer. People are always on their smartphones, checking the latest news or speaking to people they love. Make it simple for people to share on social media everything that they like about your booth. Having tablets or smartphones that open up to your website will come in handy.
Make It Interactive
If your business in centered on a product that you sell, or you can fix a common problem, make sure your booth is interactive. Allowing the attendees to interact with your product or see you interact with it to solve one or more of their problems, will create a crowd around your booth, and this is what you desire when trying to achieve sales.
Let’s face it – there will be multiple companies that sell the same thing you do. They do not share the same business motto as you, however. The key is to be able to stand out from the crowd, and make people enjoy being at your booth, which is where being different will come in handy. Create a trade show display like no other, one that will grab the attendee’s attention as soon as they see it. Consider having bright colors, unique scents, or different pop-up display features that will make visitors anxious to see more.
Offer Free Information
Everyone loves free information, especially free useful information. Having a booth that provides free information that involves your company, is an excellent way to get a crowd to surround your trade show exhibit. People will want to find out what useful information you have to offer, and how your company can help them along the way.