Now that you’re preparing for your next trade show, you may be wondering how you’re going to put your trade show counters or kiosks together. After all, your display booth is one of the most important parts of the trade show, and it must look its best. This is likely the case if you’ve just purchased new equipment specifically for trade shows, or if your team members aren’t exactly skilled when it comes to assembly. There are a few tips to keep in mind when it comes to your trade show booth, so it may be helpful to remember these suggestions to make sure that you’re prepared for your next marketing event.
Get Instructions Ahead of Time
As much as you can, try to get all the directions you need to assemble your booth well before the event. This will give you time to practice and get familiar with the pieces of your exhibit, so you can put it together quickly on the day of the show and be sure it will remain steady as attendees visit your booth. When you’re not worried about whether your trade show counters will fall apart, you’ll feel much more at ease and confident when you are speaking to potential customers.
Hire a Team
Contact a professional team to put the trade show exhibit together. This will help you cross one more thing off your list when it comes to trade show preparation. When you’ve got a professional team on your side, you can be assured that your booth will be put together correctly and will remain intact throughout the trade show. It’s a good idea to ask for referrals when you’re looking for an assembly team. Talk to some of your colleagues in the business to make sure you’re connecting with builders and assemblers you can trust.
Ask About Storage
Once you’re pretty confident about assembling your kiosks, you should talk to the trade show facility about storage options. This may keep you from having to go through the entire assembly process again the next time you have to use your trade show goods. There may also be a storage warehouse nearby that is large enough for you to keep your trade show booth intact, so all you’ll have to do is bring it out the next time you want to showcase your goods and/or services.
Finally, it may be a good idea to search for trade show furniture that you know you can easily put together yourself. This way, you won’t have to hire an additional team to assist you when it comes to making your booth presentable. DIY trade show marketing materials will also help you to stay within your budget. Just make sure you have plenty of practice when it comes to assembly, so you can make sure you’re comfortable with the entire assembly process before you start interacting with attendees who could become customers. This will help you make a great professional impression, which could lead to long-term business for your company.