Once the trade show is over, you’ll need to know how to properly store your trade show items so that they will be in great condition the next time you need to use them. This can keep you from having to buy new materials each time you attend a trade show. Here are a few suggestions that will ensure your trade show materials look as good as new, no matter how often you use your exhibit.
With Your Event Planner
If your event coordinator has a facility that is large enough to store your trade show items, it may be a good idea to keep your supplies there. This will free up your office space so that you can utilize your place of business for marketing events and interacting with customers. This can also help you stay organized as you prepare for a trade show. If you know your coordinator has all your exhibit items, you can focus on coming up with customer solutions and answering any questions attendees may have. If you can’t keep your items with the event coordinator, you can ask him or her for a referral to a public or private storage facility in the area.
At a Storage Facility
When you have large trade show exhibit items that won’t store well in your office space, it may be best to put the exhibit pieces in a storage facility. These places often offer temperature-controlled storage units that will keep your professional materials from fading or being ruined over time. Of course, you’ll have to pay a fee to keep your materials at the storage facility, so be sure to incorporate this into your company budget to make sure your exhibit items look their best every time you need to use them.
In Your Office Space
If you have a room in your office that you have devoted to office materials and trade show items, you can store your exhibit there. This means the materials are readily accessible to you, so if you decide to attend a trade show on short notice, you don’t have to wait around to have the materials sent to you. You can also save a trip to the storage facility since getting the trade show items you need is as simple as going to work.
Keep in mind that no matter where you store your trade show materials, you’ll need to make sure that they are stored properly. Trade show solutions like covering your hanging signs with plastic or weather-treating your booth so you’ll feel comfortable doing business at outdoor shows can make a huge difference in the way customers perceive you. You may also want to work with your event coordinator to find out the correct way to assemble and disassemble your trade show materials. This will reduce the chances that you’ll break or damage your materials.
Be sure to get in touch with the manufacturer for your trade show exhibit products as well. Ask for specific storage instructions and whether your plans for storage are suitable. This will increase the chances that you can use your trade show solutions for years to come.