Trade shows can be an effective way to let more people know about your company and to gain a stronger customer base. However, it can be expensive to purchase the right materials for a trade show and to provide marketing and promotional items that will appeal to attendees. That’s why you should know how to keep your trade show materials intact even when you’re not using them. Here are a few suggestions.
Shop for the Right Items
Shop for items that are sure to make your counters and kiosks stand out. These should be materials that are made to last for years at a time and can withstand harsh weather conditions in case you’re going to attend some trade shows outdoors. Remember not to get too many trade show items you don’t have a specific use for. For instance, if you only have one large banner, you should only get one large banner stand until you decide to purchase an additional banner. Trade show materials can add up in terms of cost, so you only want to use your budget on materials you know you’re going to use.
Read the Instructions
You can also keep your trade show equipment looking its best by becoming familiar with the instructions for putting the items together and taking them apart. It’s a good idea to practice putting your exhibit together and taking it down a few times before you go to the actual trade show. Once you’re at the venue, you may not have a lot of time to get everything assembled before attendees arrive. You should also read the instructions so you’ll know how the materials should fit together in case you need to get in touch with the manufacturer to get a replacement before the show.
Find the Right Storage Facility
Your trade show materials will last much longer if you store them properly. If you don’t have enough room in your office space for your exhibit and marketing materials, be sure to find a storage facility that can accommodate you. If you know you’ll be attending trade shows in a certain part of town often, choose a storage facility that is easy for you to access. In most cases, if you plan to keep your items there for a long time, you may be able to take advantage of a discounted rate. Some venues will even allow you to use their storage space so you won’t have to worry about traveling with all your equipment. Be sure the facility you choose is temperature-controlled as well so the fonts and designs on your marketing materials will remain intact.
Replace Materials When Necessary
Finally, remember to replace your equipment as necessary. When you see your trade show counters are becoming worn or scratched and table covers aren’t hiding this anymore, it’s time to get a new table. If your banners are becoming faded and you’ve changed your contact information, it’s time to replace the banner so the details are accurate, and the design is more professional. Only replace what you need so you can stay within budget while still making sure your exhibit is appealing to potential customers.