Once you agree to appear at a trade show, there are a number of ways you can choose to display your products and services. Of course, you’ll want to find the options that are most affordable for your business. However, you also want to make sure that you make a great impression on attendees, since you want them to turn into potential customers. Here are a few ideas for trade show materials to keep in mind during the preparation process.
Be Smart About Marketing
You won’t have to spend a ton of money to make sure that your exhibit and trade show equipment sends the right marketing message if you start marketing well before the date of the trade show. You can start letting your followers and potential customers know more about the trade show via social media. These platforms are also a great time to give customers more information about your company and the products that you have to offer. You can also send mailers if this strategy has worked in the past for your company. However, stay within your budget by making sure that you send mailers only to customers who have responded positively to this form of marketing before. This way, people will already be aware of your presence at the trade show and will be looking for your booth when they enter the event.
Get a Portable Booth
If you use a portable booth to display your trade show materials, you’ll be able to store the items easily. Plus, the cost of the booth will likely be lower overall. Just be sure to use materials that clearly display your company’s logo and trademark colors, and keep the trade show booth pieces in good condition by storing them in a secure, temperature-controlled environment. A portable booth for trade show equipment is also a practical solution when you know you’ll be attending several trade shows in a short amount of time and will keep you from having to continue purchasing new materials.
Keep in mind that edible prizes and free promotional materials are ideal solutions that will make your trade show materials stand out. Free food can be an effective marketing strategy, especially if you have a company that sells food or food products. Just make sure that your logo is visible on the promotional items and that you include your contact information on the package so that potential customers can easily get in touch with you.
Use What You Already Have
One of the best ways to take advantage of all your trade show equipment without spending more money is to use supplies that you already have in the office to make your exhibit stand out. If you have other materials that you’ve used for marketing campaigns or photos, such as rugs or professional lights, bring them along to make your table more attractive. This way, you don’t have to spend extra money and you may stand out significantly when it comes to getting the attention of attendees. If you already have mailers and pamphlets from previous networking events, check to make sure that the information is still current, and use these materials to decorate your trade show table. This will help you stay within your budget and will increase the chances that your booth will look different from everyone else’s.