Any good branding firm will tell you attending trade shows is essential if you want to show your products and services to the public. However, they will also make you aware that trade show kiosks require a lot of time, hard work, and money. They are an investment that you make on your brand to help it grow. Keeping that in mind you may be wondering exactly how many trade shows you should be attending a year to make a difference in the number of people that know about your products and services.
The truth is there isn’t an exact number of trade show exhibitions a business should attend. It all comes down to a few different aspects; we have put them together below.
How many trade show exhibitions you attend in a year will depend on the amount of time that you have to invest in them. If you do not have a lot of time to invest in creating different kiosks that will display your products and bring new clients to your company, then you should consider attending two to three trade shows per year. If you have enough time and can do more trade shows, then we recommend attending four to five per year.
Another variable to consider is that many trade shows will require that you travel, causing you to be away from your business for an extended amount of time. You need to ask yourself if the benefits of your presence at the show outweigh the benefits of your presence in your workplace.
The Type of Trade Show
Every business falls into a different sector, and every trade show features different sectors. You want to attend trade shows that exhibit your sector in the manner best suited to your business. Otherwise, you will lose money as people will not be interested in what you have to offer. This may seem obvious, but without having attended a trade show, it can sometimes be difficult to surmise what the trade show’s focus, atmosphere, and tone are and whether they fit your company’s needs.
Attending the proper trade shows will not only save you money but will also allow you to make the best out of the trade shows that you do attend.
Your staff is a huge part of the success of your business. If you are under-staffed, you may want to consider minimizing the number of trade shows you attend per year. You want your staff to be prepared and well-trained; however, you also want to consider the fact that you will need to travel with your staff. Trusting your staff is well-trained is key when you want to be able to attend multiple trade show exhibits in one year, but the cost of taking your staff should also be carefully considered.
The Benefits of the Exhibit
You do not want to attend every trade show that will be available. Instead, you want to consider the benefits that attending each particular trade show will grant your business. If there is little to no benefit, it is in your best interest to not attend a show and wait for another.