As you are gathering your trade show accessories, you should make sure you have the right flooring to coordinate with the rest of your exhibit. However, it is important to choose the correct materials and styles for the flooring based on the type of trade show you are attending and the nature of your business.
Rubber flooring for your exhibit may work well if you have light trade show furniture that won’t cause damage or permanent indentations in the flooring. This type of flooring is also comfortable if you need to be on your feet a lot. Getting rubber flooring in a bright color to make it one of the feature pieces of your exhibit or having your company logo added to the flooring to make your booth stand out can also be an effective marketing tactic. Before you choose a rubber floor for your exhibit, make sure you have the right measurements for your trade show space and test out a few samples, so you will have an accurate idea of how the flooring will feel to make sure it is suitable for team members and attendees.
Trade show flooring that is made of linoleum can make your exhibit space look like an appliance showroom, which could be a good thing if you have large products to demo. Linoleum is also a strong material. But, it can dent and scratch, so you will have to handle the flooring together when you are assembling it and adding exhibit furniture to your display. There are also several designs and colors to choose from, and you can even choose flooring that looks like hardwood or the tile that you would find in a bathroom or kitchen.
Flooring made from bamboo is perfect for modular exhibits, especially if you have a company that sells environmentally friendly materials. Bamboo is durable and looks great for long periods of time, and you can choose from light, medium, and dark wood. Whether you have a lot of space for your trade show booth or a smaller area, bamboo flooring can help you make the right impression with attendees, since it gives the exhibit a clean, minimalist feel that makes it easier for potential customers to focus on your products.
No matter what trade show materials you are using, carpeting can pull the entire exhibit look together. You can choose plush carpeting if your business sells sophisticated or elegant items, or you can choose an oriental rug to go underneath your table to make your exhibit look like a recording or art studio if you are selling items that are creative or artistic. Carpeting is also another chance to feature your company logo. And, when you customize the rug, attendees are more likely to pay attention, which leads to more brand recognition. Just remember to choose a rug that is not too large for the space, so that the corners of the rug will fit properly in the corners of the floor.