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Are Pop Ups Really Necessary?

Posted by Exhibit Wholesale on

You likely spend a significant amount of time making sure that your company is up to date when it comes to technology. After all, you want to give your customers the very best services your industry has to offer. Keep in mind that your trade show booth needs to be just as cutting-edge as you want your office to be, which is why pop-ups are a wonderful idea for marketing your company.

Pop up trade show displays are one of the latest trends in trade shows. These displays allow you to create a modern and decorative space that will likely get you noticed quickly. Pop-ups also give you a great return on investment and can update the look of your current trade show materials. Here are a few other benefits that come with including a pop-up at your next trade show.

Pop-Ups Are Lightweight and Easy to Use

These trade show features are easy to set up because they’re so lightweight. You can break them down in minutes. The frames for pop-ups are made from modern materials that are especially durable, and you can easily find a pop-up display for less than 50 pounds.

The display frames pop open, which means the joints of the framework practically fit together on their own. You just need to lock the display frames in place to keep them stable and you’ll only need one or two team members to ensure that the pop-up is assembled correctly.

Pop-Ups Are Portable

Since they’re so light and fold easily, pop-ups are easy to carry to trade shows. You can easily fit them in a compact car, and some displays are even small enough to be carry-on luggage if you’re flying to the trade show. If you have to ship the pop-ups, you’ll find that the shipping costs aren’t nearly as much as the fees for sending larger trade show items.

Pop-Ups Are Versatile

You’ve got lots of options when it comes to pop-up displays, since you can assemble them easily and transport them anywhere. When you have a few displays around your trade show booth, your area will grab the attention of customers quickly. You can also use some of the pop-ups in your store or business location. Pop-ups also make it easy for you to set up your trade show booth anywhere at the venue, even if you’re on the second or third floor.

Pop-Ups Are Easy to Customize

A number of pop-ups utilize the latest technological trends in fabrics and printing to create trade show displays that are truly breathtaking. You can make photos stand out on the displays or utilize graphics that will leave a great impression on trade show attendees. Remember, you can make your pop-ups look completely original to boost brand recognition.

Pop-Ups Are Effective

Your main purpose for attending the trade show is to get noticed. Your booth will be one of the most talked about displays at the trade show if you have a pop-up or two to creatively explain the nature of your company.

Pop-ups will show customers that your company is modern, creative and artistic. Once you reel potential clients in with colorful pop-up displays, you can introduce your products and increase sales


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