Now that you’re designing your trade show booth, you’ll need to come up with an eye-catching banner that will attract attendees. The banner is often the first thing people see when they spot your trade show booth. This means you only have a few seconds to woo attendees and get them to come over to your table and ask about your business. From there, you can rely on your product knowledge and friendliness to give people the impression that your company is one of the best in the business.
Here are some of the best ways to spice up your banner and make your company memorable at your next trade show.
The font that you use for your trade show banner can tell attendees a lot about your business. If your products are especially refined and sophisticated, a cursive font that is easy to read is best. If your company sells children’s products, a font that is fun and upbeat will attract the right customers.
In addition to the right font, you can add features like shadowing and glitter so that your banner will be noticeable in the sea of other banners that are made from traditional materials.
The right colors are essential when you want to spice up your trade show banner. If you want to give attendees the impression that your company is professional and trustworthy, shades of blue are ideal. If you’re selling food items, colors like orange and red can incite hunger and make customers exciting about visiting your booth. If your products are organic or all-natural, shades of green are best. Be sure to blend the brightest colors with subtle variations of the same color so that the hues are not too visually overwhelming.
Instead of a conventional banner, you can use technology to make an impact. A large monitor that displays a product demo is a great way to attract attendees. Your banner can also feature interviews from your team members or customers who have tried your products and have great reviews. Music and bright colors will add more visual appeal, and it’s a good idea to ensure that your table covers and marketing materials match the images that are displayed on the monitor.
Finally, you can add features to your banner that will make your trade show exhibit stand out. 3-D images on your banner makes it more appealing, and life-size replicas of the products you sell can make the banner come alive as well. You can also use arrows or wording to direct people to the prize wheel or raffle tickets at your booth, which is another way to market your services and products.
Of course, a combination of these factors can make your trade show booth more noticeable as well. Talk with your team about the best ways to ensure that your display is an effective marketing tool to help build your client base.