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3 reasons small displays can make the biggest impact

Posted by Exhibit Wholesale on

Trade-show kiosks come in several different shapes and sizes. If your company has always wanted to attend a trade show but is holding back because of budgeting and the size of your kiosk, you may want to think again. There are several different reasons why your company can benefit greatly from attending a trade show.

In addition, even though your booth may not be the size you want it to be, it can still make the biggest impact among the attendees. The following three reasons are why small displays tend to make the biggest impact at trade-show exhibitions.

They are straight to the point

One of the things that separates a small booth from a large booth is that a large booth has numerous additions to draw attention to it. On the other hand, a small booth gets straight to the point. Getting straight to the point is a great thing when you have a small booth and are attending a trade-show exhibit.

The reason is attendees can see exactly what services and products you have to offer as soon as they stop by your booth. This will cause the attendee to want to interact with your staff and find out what your products and services can do for them. Another benefit is with this approach is you will be able to weed out the attendees that are not as interested in your services.

They are creative

Every business owner knows if the booth is small then there must be elements that catch the attendees‘ eyes and will make them stop and interact with the staff. Therefore, smaller booths tend to be more creative. Being creative is a must when it comes to showcasing your brand and products. It is important to keep in mind that everyone at the trade show is fighting for the attention of all the attendees.

Small trade-show booths tend to catch the attention of more attendees because they incorporate fun and innovative ideas throughout their displays.

The focus on selling their pitch

Small booth owners know they are competing against larger and more elaborate booths, and, for that reason, they tend to work on their pitch a little more than other brands do. Doing so helps them know how to sell their pitch to attendees who are passing by in a more effective manner.

Also, smaller booths tend to have their pitch displayed in several different avenues, such as the main trade-show banner. This is another excellent marketing technique that can be learned from small booth owners.

Many brands are hesitant to purchase a smaller booth because they do not believe they can make the same or as great an impact as larger booths would make. However, the truth is the size of your booth does not determine the impact or the way attendees will react to it. In fact, the only way to tell if your brand will be a success at an exposition is to attend one and share with potential customers what you have to offer.


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